Half of UK SMEs have cut adspend and struggle with campaign effectiveness

Rob Clapp

An overview of changes to marketing and advertising spend and campaign effectiveness among UK businesses during the novel coronavirus (COVID-19) outbreak.

Half of microbusinesses in the UK (49%) have cut their advertising spend during the novel coronavirus (COVID-19) outbreak, according to a May survey from YouGov. This rises to 54% of small- and 53% of medium-sized businesses.

However, medium-sized busin

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