Half of Indians to spend less this festive season

An overview of planned consumer spending and channel use in India this festive holiday season.

Indian consumers are planning to spend less this festive holiday season and shift what they do spend to online platforms, according to data from McKinsey & Company.

One-half (47%) plan to spend less on this year's seasonal events like Black Friday a

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands