Grameenphone: Giving face to ideas

Bitop Das Gupta

This case study describes how Grameenphone, the market leader for mobile phone subscribers in Bangladesh, launched and communicated their new brand philosophy of 'Go beyond'.

Grameenphone: Giving face to ideas

Bitop Das Gupta

Campaign details

Brand Owner: Grameenphone Lead agency: Grey Advertising Bangladesh Brand: Grameenphone Country: Bangladesh Industry: Internet service providers Media:Magazines - business, trade; Magazines - cons Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands