Google: The battle of the campaign effectiveness methodologies: can two diverse approaches deliver one truth?

Google, a multinational technology company, created two studies that delivered empirical findings to uncover the effectiveness of an offline campaign in France.

Synopsis

2017 was the year of the Smart Speaker, including Google's EMEA launch of their much-anticipated Google Home device. Operating in such a new category and needing to educate and inform the public on the advantages of Smart Speaker ownership, the launc

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