Global advertising for children's products: are you joking? Cross-cultural research on western and eastern children's memorization of advertising

The paper describes the work that has been carried out with 7 year old children in Brazil, France, and Armenia.

Global advertising for children's products: Are you joking? Cross-cultural research on western and eastern children's memorization of advertising

Eliane Karsaklian Federal University of Rio Grande Do Sul, Brazil

INTRODUCTION

The opportunities and chall

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands