GSK's Corega brand is a denture fixative, allowing users to fix dentures to the gums. Research undertaken by GSK found that while fixatives were used by over 20% of denture wearers in countries like Germany and the USA, this figure was just 10% in Central and Eastern Europe.
GlaxoSmithKline – Corega: celebrity testimonials
Client: GlaxoSmithKlineBrand: CoregaCampaign: Celebrity testimonialsCategory: Pharmaceutical & Healthcare
This is a story about building the Corega brand through understanding its target consumer.