Getting in Early Doors: How we helped Jägermeister focus on the off-trade before the pandemic made it a necessity

Jägermeister, a liquor company, launched a campaign in the UK to increase off-trade sales and volume and value of the alcohol by increasing occasion penetration.

Campaign details

Brand: Jägermeister Agency: Bray Leino

Summary

Jägermeister has a strong character, a clearly defined place in people's minds and a clear role in their socialising. This strength drives the brand's success in bars and clubs.

However, when the number of on-trade outlets is in steady decline and you need to look for sales elsewhere, having such a strong association with a specific occasion and mood is less helpful.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands