German Rail: No Need to Fly – Around the World in Germany

Rail operator German Rail created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.

Campaign details

Brand: German Rail Brand owner: German Rail Agency: Ogilvy Germany Market: Germany Industries: Rail, coach, boat & car rental Media channels: Online video, Social media Budget: Up to 500k

Executive summary

How can we take a creatively successful users can save while travelling via train.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands