Generali - Under the Wings of the Lion

With objectives of attaining 10 percent higher awareness, brand positioning, and market share, Generali launched its “Under the Wings of the Lion” insurance campaign in Central and Eastern Europe (CEE).

Generali – Under the Wings of the Lion

Brand Name: Generali – Under the Wings of the LionAdvertiser: Generali Holding ViennaAgency: BBDO Werbeagentur GmbH & Co. KGPrize: BronzeCategory: Financial Services

SUMMARY

Generali exceeded all objectives in Central and Eastern Europe (CEE) within a comparatively short campaign period. By communicating the myth of the winged lion, Generali established its emotional magical value, which enhanced long term customer relat