General Motors: On the road again
SUN/MRM + McCann Erickson
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: Brazil, Venezuela, Argentina, Chile, Ecuador, ColumbiaDate program started/ended: 10 November – 12 December 2008 – Until Now
General Motors: On the road again
In November 2008, General Motors launched an online social platform targeted at 18 to 25-year-olds in six South American countries to encourage them to share their experiences when travelling by car.
