Gender and the media: investigating audience opinions on TV, radio and the Internet

David Bunker and James Bryson

In this paper the authors explain how they investigated the issue of gender and the media in the UK, looking at how the audience feels about both the amount of coverage of men and women and their views on the quality and character of portrayal on TV, radio and online.

LGBTQIA+
Male lifestyles & attitudes
Male media use
Female lifestyles & attitudes
Female media use
TV & Connected TV audiences
Qualiquant, mixed mode

Gender and the media: investigating audience opinions on TV, radio and the Internet

David Bunker

BBC Audiences

James Bryson

MTM

Introduction

In this paper we set out how we approached a project exploring the issue of gender and the media in the UK, looking at: how the UK audience feels about the amount of coverage of men and women in broadcast and online media; how they feel about the way

DOI: 10.2501/IJMR-2016-025

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