Geico: Gecko campaign

In 1999,U.S.automobile insurance company “Geico” commissioned the “Gecko” campaign to assist in the company’s branding efforts.

Geico: Gecko campaign

Edward Dinger


Relatively obscure until the 1990s, GEICO, a direct marketer of auto insurance, began to make its mark when it expanded beyond direct-mail solicitation and spent money on other media, especially television. Unlike...

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