Gazeta.pl/Mastercard/BNP Paribas: The Last Ever Issue

Gazeta.pl, a socially conscious news portal, purchased Polish porn magazine Your Weekend and released its last ever issue with content around gender equality, equal rights and sexism to encourage sex education in Poland.

Executive Summary

Sex education isn't taught in schools, making porn the primary source of sex education for many young men.

Gazeta.pl—a socially conscious news portal—was known for taking on the most urgent social issues in Poland. But when it came to gender equality, it was an uphill battle.