Gatorade Zero: Keep Moving

Gatorade, a sports-themed food and beverage brand, launched its Keep Moving campaign in the USA to promote its Gatorade Zero product launch to athletes over the age of 25.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

Gatorade Zero's launch campaign marketing objective was to generate awareness amongst Competitive Athletes (aged 25+) to drive penetration and be...