Wenner Media: It's Not An Invitation To Escape Life, It's A Way To Dive In campaign

In April 1992 advertising agency Fallon-McElligott, Inc., introduced Men's Journal into a heavily competitive market with a simple but effective series of print ads that relied on dramatic photography and quotes from contemporary and historical male figures.

Wenner Media: It's Not An Invitation To Escape Life, It's A Way To Dive In campaign

Francis Davis

Overview

In April 1992 advertising agency Fallon-McElligott, Inc., introduced Men's Journalinto a heavily competitive market with a simple...

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