Wendy's International, Inc.: Where's The Beef? campaign

Mariko Fujinaka

Wendy's International, Inc., faced stiff competition when it entered the quick-service restaurant business in 1969.

Wendy's International, Inc.: Where's The Beef? campaign

Mariko Fujinaka

Overview

Wendy's International, Inc., faced stiff competition when it entered the quick-service restaurant business in 1969. The cutthroat fast-food industry grew rapidly in the 1960s, and McDonald's Corporation and Burger King Corporation, whic

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