Motorola Inc.: Moto campaign

In 1995 Motorola, Inc., dominated the mobile-phone market with 54 percent of the global market share.

Motorola Inc.: Moto campaign

Kevin Teague

OVERVIEW

In 1995 Motorola, Inc., dominated the mobile-phone market with 54 percent of the global market share. Over the next few years, however, Motorola was accused of losing sight of its customers' needs and designing unsightly phones with overly complex fe