Diageo PLC: Dedicated To Pleasure campaign (1991)

Before offering the test product to a focus group, representatives of the London ad agency Bartle Bogle Hegarty (BBH) served wine to loosen up the group members.

Diageo PLC: Dedicated To Pleasure campaign

William Baue D.

Overview

Before offering the test product to a focus group, representatives of the London ad agency Bartle Bogle Hegarty (BBH) served wine to loosen up the group members. One member drank three glasses...

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