California Milk Processor Board: Got Milk? campaign

Although previous milk advertising campaigns in California made people aware that they should drink milk, the "Got Milk?" campaign by Goodby, Silverstein and Partners (GS&P)in the 1990s apparently got them to buy and consume more.

California Milk Processor Board: Got Milk? campaign

Allison Porter

OVERVIEW

In the mid-1990s, with the emergence of new juices, fruit drinks, iced teas, coffee drinks, bottled waters, and soft drinks, Californians were drinking less milk every year. Milk...

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