From Sudocrem to Super-crem

Sudocrem, an Allergan pharmaceuticals company, launched a campaign in the UK to protect the future of the brand by maintaining sales, average value market share and penetration.

Campaign details

Brand: Sudocrem Agency: McCann Health


An Irishman, three pandas and a pot of cream walk into a bar... The pandas start performing Tai Chi...

The barman wonders if someone's put something in his drink. Eventually he asks: "What the hell are you lot doing?"