From perception to experience – a new approach to understand purchase experiences
Esteban SocorroCoca-Cola, South Latin Division, United States
Fernando MoiguerMoiguer & Asociados, Argentina
INTRODUCTION
This paper sets out to describe a develo
Esteban SocorroCoca-Cola, South Latin Division, United States
Fernando MoiguerMoiguer & Asociados, Argentina
INTRODUCTION
This paper sets out to describe a develo
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