From change management to change leadership: How I (accidentally) transformed a massive CPG insights organisation

Multinational manufacturer Mars, in examining the changing world brought about by COVID-19, identified five key shifts for the insights industry to make to evolve its own function and create value.

Introduction: OH SHIFT!

I don't know about you, but for me these last few months have been a rollercoaster of emotion and uncertainty. And, like many of you, I have been reading hundreds of articles about COVID-19, the changing economy and changing consumer behaviour. In th professional, my job has never been more fascinating or exhilarating.