Frida Mom: From baby-centric storytelling to Mom-centric truth telling

Frida Mom, a brand of products for new mothers, promoted its new category of breast care solutions for breastfeeding mothers by launching a video that created an honest portrayal of breastfeeding.


The story of how Frida Mom created an honest portrayal of the never-before-seen realities of breastfeeding.

Every time a baby is born, so is a mom. But we don't talk about that. So while everyone fawns over the babies, moms ice their vaginas and soothe raw nipples all on their own.

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