Ford Galaxy: Building brand value for Ford

John Hawkins

1995-6 launch campaign for Ford Galaxy into the MPV (People Movers) sector. Objectives: brand leadership in 1 year, volume target to beat Espace sales in 1994, build brand values, appeal to up-market audience.
Agency: Young & RubicamAuthor: John Hawkins

Ford Galaxy: Building Brand Value for Ford

INTRODUCTION

This case study shows the value of advertising in creating a strong brand. It is about the success of Ford Galaxy in becoming the brand leader in the 'MPV'...

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