Ford Galaxy: Building brand value for Ford

1995-6 launch campaign for Ford Galaxy into the MPV (People Movers) sector. Objectives: brand leadership in 1 year, volume target to beat Espace sales in 1994, build brand values, appeal to up-market audience.
Agency: Young & Rubicam Author: John Hawkins

Ford Galaxy: Building Brand Value for Ford

INTRODUCTION

This case study shows the value of advertising in creating a strong brand. It is about the success of Ford Galaxy in becoming the brand leader in the 'MPV' segment ('people movers'). Advertising not only helped Galaxy achieve short term sales obj

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands