Ford: Discover More with Poetry

Ford, an automotive brand, increased brand favourability in India by launching a series of emotional films that used real-life experiences and poetry to connect with its audience.

Objectives

In order to make a lasting impression on the consumer, Ford had to break the clutter and reach out to existing and prospective consumers on an emotional level.

Insights

A study by Indian Advertising suggests that more than 90% of automotive a

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