For brands' sake: partnership is everything

Douglas T. Moore

The author makes eight observations on what elements tend to be present in a winning client/agency partnership culture - drawn from 15-plus years on the agency side and one as a client.

For Brand's Sake:

Partnership is everything

Douglas T. Moore General Mills

Do you really want a 'relationship' with an agency? Wouldn't you rather just get great work that grows your brands? Is this whole fuzzy 'agency relationship' topic really worth...

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