Football Beyond Borders: Going Beyond Borders

Football Beyond Borders (FBB), an education and social inclusion charity, launched a campaign in the UK to broaden its ability to support young people and reach new audiences.

Campaign details

Brand: Football Beyond Borders Agency: Dark Horses

Summary

If you want to know how a teenager is feeling, the worst thing you can do is to ask them directly. It's far more effective to start with something they love.

This is the story of how this simple insight helped go beyond what you would expect of a "football charity" and give a voice to a marginalised generation.