Football Beyond Borders: Going Beyond Borders

Football Beyond Borders (FBB), an education and social inclusion charity, launched a campaign in the UK to broaden its ability to support young people and reach new audiences.

Campaign details

Brand: Football Beyond BordersAgency: Dark Horses

Summary

If you want to know how a teenager is feeling, the worst thing you can do is to ask them directly. It's far more effective to start with something they love.

This is the story of how...