#Flocks: Unpicking communities on Twitter

Twitter, the social media platform, studied its audience in the UK to glean insights that would change how it resonates both with brands and advertisers as well as its own internal marketing teams.

Introduction

Technology has shaken up our lives in every way imaginable, from how we connect with each other to how we order a takeaway! Importantly, it has made the world a smaller place than it has ever been, with the internet connecting like-minded individuals