Finding the 80% of rotten apples in your innovation pipeline: How AI-based semantic analytics brought the breakthrough in early-stage product testing

German coffee chain Tchibo used semantic analytics to manage product testing of its weekly changing range of non-coffee products.

Introduction

Understanding Tchibo requires a leap back in time of more than 70 years. Tchibo was always unique, disruptive and game-changing. Starting off in 1949 in post-war Germany with a unique coffee mail-order system, the company developed in the 1970s into assortment – a game-changer in German retail – is the main traffic driver. Tchibo products are sold in a at grocery retailers, Tchibo stores and in our own web-shop, across DACH and EE countries.