Find the cross-platform key audience for newsbrands

Outlines the value of the Key Multiple Device Audience and how to identify it, as well as explaining how newsbrands need to focus on their 'core' digital readers.

The audience for newsbrands in their traditional printed format has long been in decline, and traditional advertising revenues have gone in the same direction. Newsbrands haven't seen equivalent compensatory growth in the revenues derived from digita

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands