Fanta: Twisted Carnival

Tom Curtis

Category-leading soft drink brand Fanta ran an experiential and digital Halloween campaign in Britain in 2018 to grow sales and engagement among its target teen audience.

Campaign details

Brand: Fanta Brand owner: The Coca-Cola Company Lead agency: MediaCom UK Contributing agency: The Mill Market: United Kingdom Industries: Carbonated soft drinks Media channels:Competitions & contests, Events & experiential, Mobile & a No budget

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