FairPrice Supermarket: Make a Fresh Start

FairPrice, Singapore's national grocer, launched a campaign in Singapore during the circuit breaker to increase market share and volume of sales.

Campaign details

Brand: FairPrice Supermarket Agency: Iris Singapore

Exec Summary

On the surface, supermarkets might seem Like one of the few beneficiaries from Covid-19. But scratch beyond the surface and you'LL uncover JekyLL and Hyde-esque proportions of duality and tension.

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