Every grey cloud has a silver lining

Vanesse van Eeghen and Liesbeth Gerritsen

Senior citizens have the time to enjoy life, but the way they do that and their needs and desires differ per individual.

Every Grey Cloud Has A Silver Lining

Branding and communication issues for senior citizens in 2003

Liesbeth Gerritsen MARE Holland B.V.Vanesse van Eeghen Ogilvy

INTRODUCTION

Research Background

The Netherlands now has approximately 4.8 million inhabitants...

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