Why Avocados From Mexico targeted existing customers to build market share

Avocados From Mexico, the avocado brand, has targeted existing category buyers as a primary means for driving growth.

Alvaro Luque had a growth dilemma.

A full 50% of US households are avocado consumers – good news for the president/CEO of Avocados From Mexico (AFM), a Dallas-based organization that speaks proudly of 1.7 billion pounds of imported produce every year.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands