Why The San Francisco Chronicle is doubling down on reader revenue

Looks at how The San Francisco Chronicle is tackling the issues of declining print revenues and local engagement.

As local markets go, San Francisco isn’t a bad one: it ranks first place in the US in the number of owner-occupied households valued at $1m or more, and also takes the top spot for households with a combined income of $500,000 or more.

Yet the presence of Silicon Valley has long been a source of contention among San Franciscans, not least due to the pressure it has placed on local housing. According to Bill Nagel, publisher and CEO of The San Francisco Chronicle, the cluster of dis

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