Why the NFL is making a major eSports play

The National Football League (NFL) is using eSports as a means to reach multiple audiences thanks to a partnership with Electronic Arts, the gaming company.

At the start of 2018, the National Football League (NFL) entered into a new media partnership with Disney and its ESPN sports network.

But the subject of this agreement was not the Super Bowl, the playoffs, or access to big-name sporting stars. Instead, it incorporated broadcasting rights for head-to-head digital match-ups, featuring elite players of Electronic Arts’ (EA) foot