Why Nestlé, P&G are embracing the idea of open innovation

Nestlé and P&G have been investing in innovation for some time, learning and adapting their strategy for working with startups – here the companies share their lessons.

Big FMCG companies no longer rely solely on their internal resources to come up with innovations. They are turning to start-ups to help them, and as the value of this approach has become clear they have begun creating formal structures to more effect but today they are increasingly likely to adopt an open innovation approach.