For more than a year, the CMO of Fiat Chrysler Automotive (FCA) had a powerful piece of content hidden away in the dark recesses of his computer.
“More Than Just Words”, Olivier François knew, was the strongest piece of branding ever...
Why Fiat Chrysler waited a year to air its most powerful Jeep ad
Jeep, an auto brand owned by Fiat Chrysler Automotive, ran a powerful spot based around the national anthem, a strategy that required considerable nuance from conception to execution.
