For more than a year, the CMO of Fiat Chrysler Automotive (FCA) had a powerful piece of content hidden away in the dark recesses of his computer.
“More Than Just Words”, Olivier François knew, was the strongest piece of branding ever...
For more than a year, the CMO of Fiat Chrysler Automotive (FCA) had a powerful piece of content hidden away in the dark recesses of his computer.
“More Than Just Words”, Olivier François knew, was the strongest piece of branding ever...