WARC subscribers can read
Why FedEx is researching consumer emotions to help deliver a new brand strategy
FedEx, the logistics company, is measuring consumer emotion as a means of tracking the most significant painpoints in the customer journey.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.