Why eBay invests in radio

One of the original online companies, eBay, uses radio advertising to get its brand into the centre of people’s lives and regain cultural relevance.

When eBay first hit the UK’s shores back in 1999 , the online auction site was seen as a combination of jumble sale and local newspaper classifieds for the digital age. People suddenly had a much bigger marketplace to operate in, able to sell u

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