Why Avocados From Mexico puts all its advertising chips in the Super Bowl

Avocados From Mexico, the produce brand, has successfully used a long-term commitment to Super Bowl advertising to build its business.

In five years, Avocados From Mexico (AFM) has used a once-a-year advertising bonanza to move from being “an unknown brand” to boost its consumer brand preference from 20% to 55%.

The game plan is simple, according to Alvaro Luque, the company’s...