What’s it to you? How consumers could soon control their own data

This event report argues that brands will need to provide cash and in-kind benefits to consumers to continue using their data when new EU regulations come in to force.

What's it to you? How consumers could soon control their own data

Jo Bowman

A tsunami of personal data could be made redundant to marketers and their agencies unless they come up with a new, open way of handling and trading it that puts consumers in the driving seat, data experts from two leading global brands say.

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