What the end of lockdown means for entertainment consumption habits

A Vivendi study found that nearly half of global consumers expect their media behaviours to permanently change after COVID-19.

As consumers tried to pass the time during COVID-19 lockdowns, many whiled away the hours with social media, digital video and podcasts – and some even paid for digital content for the first time.

The question many advertisers and media owners find th

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands