What is coming down the track for the UK economy? And what does it mean for marketing?

This article explores some of the dynamics playing out in the UK economy and provides guidance for brands operating in the country.

Coronavirus was never the great leveller. Its effect, now rippling out across the world has been to unleash two concurrent crises: one hits people’s health, the other hits the economy, which is another way to say a lot of people’s livelihoods. The vi