What does George Best have to do with marketing effectiveness? Well, back in the 1960s, when the footballing genius was in his prime, he had a gig advertising sausages for a local Northern Irish manufacturer, but that’s not it.
Years later, after he’d wound down his career and became a regular on chat shows, he explained that he’d “spent a lot of money on booze, birds and fast cars – the rest I just squandered”. And that’s where the answer lies. “He knew where his money was