What brands can learn from Cambridge Analytica’s work for President Trump

This event report explores Cambridge Analytica's program of research, data analytics and digital marketing during the 2016 US Presidential election.

In the aftermath of the 2016 US presidential election, and the first few months of the Trump presidency, it is worth remembering the certainty with which most media outlets believed the 45th US President would be Hillary Clinton. Twelve months out, t still put Clinton's chances of winning at 71.4%.

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