What B2B marketers can learn from B2C

This event report addresses how business-to-business marketing is changing, as the gap between this discipline and more consumer-focused efforts continues to close.

What B2B marketers can learn from B2C

Geoffrey PrecourtWarc

Business-to-consumer marketers – ever anxious to keep up with an evolving millennial audience – boldly assert their willingness to test, fail and learn as they sample the latest spin...

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