Welcome to Viv and real-time "conversational commerce"

This event report addresses how Viv, a new voice-controlled "personal assistant" competing with offerings like Apple's Siri and Microsoft's Cortana, could impact brands.

Welcome to Viv and real-time "conversational commerce"

Stephen Whiteside Warc

Viv – a voice-controlled, digital "personal assistant" – soon will enter a conversation currently dominated by Apple's Siri, Amazon's Echo, Microsoft's Cortana, and Google Now. And many marketers expect this new offering to deliver an upt