Weetabix finds a braver voice as it launches into the drinks sector

While Weetabix has near universal brand awareness in the UK it faces the challenge of being consumed more frequently beyond the breakfast table.

Weetabix has a challenge many heritage brands can identify with. Being nearly 90 years old, it is a very familiar name but, at the same time, it needs to develop its voice to stay relevant to a new generation of customers. The solution for Head of Br